Déjà vu all over again?

By now you know that I worked with Championship Auto Racing Teams as a radio announcer during that series glory years of the late 80’s and through the 90’s.  I was there to see many of the mistakes that were made that ultimately led to the demise of a series that once provided the best racing in the world. IndyCar, far from providing that same level of competition, is beginning to follow the same path.

A few days ago I received a news release from IndyCar. It read: “INDYCAR, the sanctioning body of the IZOD IndyCar Series and Firestone Indy Lights, and the Indianapolis Motor Speedway will open an office in Santa Monica, Calif., to make further inroads into the media and entertainment industries.”

It went on to say “INDYCAR is in a unique position for growth that makes opportunities for integration into film, television, music and emerging media properties exciting. “

Excuse me? Anyone remember the God awful movie “Driven?” (BTW, you can hear me in that movie and I still say it should be banned from anyone viewing it again!”

Here we go thinking that the series is somehow full of “stars” that the entertainment world just wants to hear more about. The only reason anyone in Hollywood might even know IndyCar exists is because Ashley Judd is married to Dario Franchitti.

IndyCar’s problem is product and very poor officiating. Put rouge on a pig, you still have a pig.

CART thought they were the “elite” of the world and kept moving into the “wine and cheese” lifestyle presentation.  If IndyCar heads down that path they too will be doomed.

It’s not as much about putting butts in the seats every week these days as it is TV ratings where the big money is to be made. You can attract people to the “party” such as at Long Beach and Toronto, but can you get them to become real fans? An outreach to the Hollywood community isn’t going to do a thing to change that.

As I said, I’ve seen this road taken before and it leads to a  hubris that can only spell trouble.  Think you are bigger and better than you are and not work on improving the reality of the situation and you are doomed to failure.

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