A giant topic of discussion for the last several months has been the declining attendance and television audience for Nascar.
Attendance could be a direct correlation to the economy but the television ratings is the mystery.
Some point to the struggles of live television taking an event that has no time outs such as other sports do and trying to fit in those pesky but necessary commercials. You will miss action on the track.
Others say it’s the pictures that television is putting on the screen. That they focus too much on one car going round-and-round or maybe two cars thus not showing the real racing that is going on.
There is the lament that only a few drivers become the focus of the television broadcasts leaving over half the field with no mention what so ever unless they crash or retire from the race.
My Techie friends point to the lack of online video streaming, integration more of Twitter and Facebook during the race along with other technological enhancements.
Many have pointed to the Nascar Chase format in the Sprint Cup Series.
All play a role but I think the bigger problem is who really wants to watch a four hour race on TV?
Wait, you say a NFL game or a college football game runs at least three hours. True but there is a new play every 30 seconds. In Nascar, such as at Daytona and Talladega, they can play follow-the-leader for 30 laps or more. Exciting stuff huh!
Danica Patrick brought some new fans to Nascar but how long are they going to stay as she continues to run at the back of the field?
Extreme motorsports star Travis Pastrana is about to make the jump to Nascar and even he admits that his fans probably won’t stay if he doesn’t do well.
Attention spans of the public are short. (140 characters on Twitter need I say more?) Nascar can be boring. I many times watch the first 50 laps, go do something else, and catch the last 30. It is the nature of the beast.
So what is the answer on how to fix Nascar? I don’t have a clue. Maybe, just maybe, the “newness” has worn off on the American sports fan and Nascar is reverting back to its original fan base and is that really a bad thing?